THE REBRANDING SPECIALIST
Businesses with inconsistent branding can lose as much as 23% of revenue annually due to confusion and lack of trust among customers. (Source: Forbes)
75% of businesses that fail to rebrand struggle to attract new customers or enter new markets. (Source: Bain & Company, 2018)
64% of businesses that fail cite a lack of clear differentiation or brand identity as a major reason for their decline. (Source: CB Insights)
70% of consumers say they are more likely to ignore brands that fail to evolve over time. (Source: Harris Poll, 2019)
According to Forbes, 60% of businesses that fail do so because they failed to innovate or adapt to changes in consumer preferences, which often includes updating their branding to remain relevant.
You may feel overwhelmed by the task of modernizing your brand and question if it’s worth the effort: “Is it really going to make a difference, or should I just let go?” This emotional struggle and doubt about the purpose behind the change can leave you stuck and paralyzed by indecision.
You might feel comfort in your familiar branding, even if it’s no longer effective, but know that without change, you risk being left behind. You question, “Is this fear of the unknown, or do I really need to evolve to stay relevant?” This internal conflict between preserving the past and embracing the future can keep you stuck.
You may feel uncertain about the direction of your brand whether it should be more modern, professional, or personal. This lack of clarity makes you question, “Do I even know what my brand stands for anymore, and how do I communicate that?” This confusion leads to inaction, leaving you stuck and unsure of how to move forward.
You may feel uncertain about the direction of your brand—whether it should be more modern, professional, or personal. This lack of clarity makes you question, “Do I even know what my brand stands for anymore, and how do I communicate that?” This confusion leads to inaction, leaving you stuck and unsure of how to move forward.
You may fear the risk of rebranding, but also feel your current brand no longer reflects your true goals. Looking at your business, you realize it feels outdated and disconnected from your original vision. You’re torn between preserving what you've built and evolving for the future, but inaction is only distancing you from the purpose that once inspired you.
60% of consumers say they are more likely to buy from a brand if its visual identity looks modern and fresh, showing that rebranding can effectively shift perceptions and drive recovery.
Source: Havas Group
56% of businesses saw an increase in brand recognition and recall after rebranding, helping them recover from periods of stagnation or declining brand awareness.
Source: Lippincott
67% of CEOs say rebranding was a key factor in helping their company stand out from competitors and succeed in a crowded market.
Source: Interbrand
61% of companies that rebranded saw new business opportunities, partnerships, or investor interest as a result.
Source: Bain & Company
The Longer You Wait, the Harder It Gets
Delaying the rebrand process now means spending more money, effort, and time fixing problems later. Start the process today to ensure smoother growth and higher returns tomorrow
THE PROCESS
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CONSULTATION
Book a free 30-minute call to discuss your business and vision.
02
CUSTOM STRATEGY
We’ll develop a tailored brand strategy that resonates with your audience and aligns with your goals
03
IMPLEMENTATION
We help you implement the strategy, from design to digital marketing.
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ON GOING SUPPORT
We provide continued support to ensure you stay on track.
No risks, no hidden fees. We offer a 100% satisfaction guarantee if you're not happy with the results, we’ll work with you until you are. Your success is our priority
Transform your business with a rebrand that attracts more clients
Start today!
Welcome to First Lady Consulting
Hi, I’m Celea Brown, CEO of First Lady Consulting. I created this business because I understand how overwhelming it can feel to rebrand or grow a business. That’s why I’m here to guide you through every step of transforming your brand and building the business you’ve always dreamed of.
You already have a vision for your business, and we’re here to help you bring that vision to life. Our mission is to empower your brand with the ability to attract, engage, and inspire. With our expertise, you’ll gain the confidence and clarity to move forward with purpose.
Our Process is Simple:
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Understand: We start by identifying your unique challenges.
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Create: We then craft a tailored brand strategy that aligns with your vision.
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Implement & Refine: Finally, we execute and continuously refine to ensure long-term success.
At First Lady Consulting, we’ll work closely with you to understand where your business stands and where you want it to go. There are no shortcuts just a deep, unwavering commitment to building a brand strategy that stands the test of time.
THE IMPACT OF REBRANDING ON REVENUE
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25% of companies report an increase in sales directly following a successful rebrand, due to the renewed appeal and better market positioning. Source: McKinsey & Company
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59% of marketers say that rebranding leads to measurable revenue growth, underscoring how a fresh brand identity can contribute to business success. Source: Demand Metric
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Businesses that undergo a rebrand to modernize their image see an average 10-20% increase in revenue within the first year following the change. Source: Interbrand
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68% of businesses that rebranded successfully saw an increase in customer acquisition, directly driving revenue growth. Source: McKinsey & Company
The Power of Rebranding: Real Stories, Real Impact
Why Rebranding is No Longer Optional – It's Essential for Growth
Rebranding is not just a facelift for your logo or website. It’s a strategic move that can propel your business to new heights, protect you from missed opportunities, and ensure that you stay relevant in an ever-changing marketplace. Below, we’ll show you how businesses that took the leap to rebrand have experienced tangible growth and success.
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